My many years as a colorist lead me to the conclusion that there was a need for a more all encompassing and comprehensive system that included not only the atheistic of personal coloring, but color preference as well. This includes the emotions surrounding color and color choices. The Color Clock© system is less about rules, and more about color guidelines and creativity.
Everything in nature, including color, works on a time clock. We associate certain shadings, tints, values, and intensities with specific times of day, so it makes sense to organize colors in a way that represents morning, noon, and evening. This is a universal concept which can be understood and utilized internationally. As we all experience the changing light of sunrise, sunlight, and sunset throughout the day. Also included you will discover a category of colors referred to as the “Crossover Colors”. These colors are able to be included within all the Colortime Palettes.
Learn how to accurately identify the colors which will work best for an individual’s personal coloring. At the completion of this training you will receive a certificate from Leatrice Eiseman and have the necessary knowledge to become a successful image consultant. While a personal image consulting is generally used within the beauty industry by hairstylists or cosmeticians, the theories learned in training can be translated into other visually based fields such as: graphic design, interior design, product design, and so many more!
We are proud to announce that the Colortime© Image Training is now available in English, Spanish, and Portuguese!
We have partnered with Zohra Bena, owner of ZB Image Consulting (Madrid, Spain) to be the exclusive partner for the universal Color Clock© Image Training in the Spanish speaking market.
We have partnered with Blanca Lliahnne, authorized Pantone Partner (Brazil), to be the exclusive partner for the universal Color Clock© Image Training in the Portuguese speaking market.
Colortime® Image Training Questions
We try to answer all the basics here, and feel free to reach out with more questions!
“Connoisseurs around the world view Leatrice Eiseman as the pre-eminent expert in her field of color psychology. For years, Pantone has relied on her color knowledge and input for development of our products. I strongly recommend her book, The Pantone® Guide to Communicating with Color, to anyone interested in the most effective use of color and color combinations for maximum impact in the marketplace.”
“When Leatherman was faced with choosing color for its products, they called the best, Leatrice Eiseman, the executive director of the Pantone Color Institute and oft-described “color guru”. Utilizing Eiseman’s research on how color influences human thought processes, emotions and physical reactions, Leatherman settled on five colors, each based on its specific appeal to the type of person who would need a specific tool.
Thank you so much for your contributions on this project. We were all pleased with your professionalism and appreciate your continued support of Leatherman.”