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Eiseman Color Blog
Color tidbits for your creative inspiration
The Pink Phenomenon
Pink is having its day right now because of the new Barbie film. But, Barbie aside, the popularity of the color has been growing steadily throughout the last [...]
Travel Time: Color Inspiration
In April, I had the pleasure of traveling to London, one of my favorite cities, to attend a Pantone View Color Planner forecast meeting. Many of the windows [...]
Magenta: the Color that Doesn’t Exist (from the BBC)
I recently heard the following presentation on the BBC about one of my favorite colors - and I found the explanation of this brilliant hue to be quite [...]
Color Theory: After-Images and Color Balance
The term “after-image” describes an image that appears in the eyes after a period of exposure to the original image. They occur because photochemical activity in the retina [...]
The Colortime® System Explained
People will often ask about our online color/image training course and where the concepts originated. The following article will give you some background information on that basic concepts [...]
Get to know the color expert: Lee’s frequently asked interview questions
Ever wanted to get to know Lee a little better? Or wondered what a color expert does? Here are Lee's most-asked interview questions. When did you first realize [...]
“Connoisseurs around the world view Leatrice Eiseman as the pre-eminent expert in her field of color psychology. For years, Pantone has relied on her color knowledge and input for development of our products. I strongly recommend her book, The Pantone® Guide to Communicating with Color, to anyone interested in the most effective use of color and color combinations for maximum impact in the marketplace.”
“When Leatherman was faced with choosing color for its products, they called the best, Leatrice Eiseman, the executive director of the Pantone Color Institute and oft-described “color guru”. Utilizing Eiseman’s research on how color influences human thought processes, emotions and physical reactions, Leatherman settled on five colors, each based on its specific appeal to the type of person who would need a specific tool.Thank you so much for your contributions on this project. We were all pleased with your professionalism and appreciate your continued support of Leatherman.”