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Eiseman Color Blog
Color tidbits for your creative inspiration
Supporting Ukraine Through Color: Freedom Blue and Energizing Yellow
The two hues that are mesmerizing the world right now are the colors of the Ukrainian flag. Pantone has labeled them “Freedom Blue” and “Energizing Yellow”, a resounding [...]
Ask Lee! Questions about Color
This month, we thought it would be fun to share some of the typical questions about color that we get from our readers. Especially because, as color covers [...]
The Silent Salesperson
In one of my books, Pantone Guide to Communicating With Color, I referred to color as a “silent salesperson”. Even without the use of verbiage, color is known [...]
Color of the Year 2021
As we are nearing the end of 2021, it’s always interesting to look at how far-reaching the color (or colors) of the year have been, and this year [...]
A Blast from the Past!
In reviewing some publicity releases, I came across an article that was featured in Modern Salon Magazine in June of 1985. One of the articles is just as [...]
Color is Key to Creating Moods
I wanted to share the following article written by my friend and neighbor, Karen West, for Seattle Woman Magazine. It will be done in two parts, one as [...]
“Connoisseurs around the world view Leatrice Eiseman as the pre-eminent expert in her field of color psychology. For years, Pantone has relied on her color knowledge and input for development of our products. I strongly recommend her book, The Pantone® Guide to Communicating with Color, to anyone interested in the most effective use of color and color combinations for maximum impact in the marketplace.”
“When Leatherman was faced with choosing color for its products, they called the best, Leatrice Eiseman, the executive director of the Pantone Color Institute and oft-described “color guru”. Utilizing Eiseman’s research on how color influences human thought processes, emotions and physical reactions, Leatherman settled on five colors, each based on its specific appeal to the type of person who would need a specific tool.Thank you so much for your contributions on this project. We were all pleased with your professionalism and appreciate your continued support of Leatherman.”