March 4, 2011

From the Masters of Linen, the official voice of the linen industry, comes an homage to blue linen describing it as:

“A European linen that naturally imposes itself in an azure wave using shades from Indigo to Denim and Chambray. An essential linen, from runway shows to decoration, playing on its many chromatic, sensory states: casual, aggressive, shifted, innovative … a pleasure for both the eye and the hand.”

“The preferred color of Western civilizations since the 19th century and associated with spirituality, blue incites us to reflection! As for its Indigo variation, it is synonymous with serenity. In Japan, where its use is ancestral, “indigo” and “love” are both pronounced Aï!”

“For Summer 2011, (linen is) erasing borders between fashion and the art of living,. animating runway outfits and creating current looks.”