January 5, 2012
Bare with me as I toot my own horn. It is always a wonderful treat to be interviewed for the New York Times. I am especially pleased with this one article and thought that it would be nice to share. I really enjoyed speaking with Penelope Green, I love her last name and she doesn’t miss a beat.
Here is an excerpt from the Q & A and a link to the full article.
The color of the year is a bit of an assist to the fashion, cosmetics and home furnishings industries, and product and graphic design, all of which can use it as an organizing principle and marketing tool.
Will orange become ubiquitous? Probably not, Ms. Eiseman said. “What we’re trying to do is get the feeling of the zeitgeist, to use an overused word,” she said, speaking by phone from her home on Bainbridge Island in Washington. “What are people talking about they feel they need, that color can help to answer? For us, the color of the year is not necessarily the hot fashion color, but an expression of a mood, an attitude, on the part of the consumers.”