August 9, 2012
The 2012 London Olympics are well underway and by now close to wrapping up. Have you been watching? I was just in awe of the opening ceremonies. We had a nice recap in the office the following Monday. Danny Boyle did a superb job and truly captured the spirit of England. There is something magical about the Olympics.
Do you remember when the Olympics were held in Los Angeles? It was 1984 and seems like a lifetime ago. In many ways the 80s are having their renaissance. I think that decade can now be referred to as “vintage”. Today, we are seeing some of the styles and influences that flavored that era from the floral prints to the re-emergence of neon.
It seemed fitting to pay homage to the 80s as a decade of decadence in my new book, Pantone The 20th Century in Color. I have included a chapter in the 1980s called Signs and Symbols where we spotlight three prominent color influences from print, art, and graphic design fields. Below is an excerpt where we shed light on what an impact color has on the global stage known as the Olympics.
“Signage for the Olympics was created by Deborah Sussman, an environmental graphic designer. Her flexible modular system delivered the Games’ logo package, venue identification, directional and service information (and more) with a colorful, insouciant postmodern vocabulary. She said of her color choices: ‘The palette consists of unexpected, stimulating juxtapositions that instantly separate the Olympic pageantry from the everyday environment, the drabness of permanent institutions, industries, streets-hot magenta, vermillion, and chrome yellow, set off by aqua.”
The colors of today’s Olympic Games are quite different from two decades ago.
What was your favorite part of the Olympics, the sports, the competition or the outfits?
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