August 2, 2012
Are you into trends?
In my book Color: Messages and Meanings I highlight variations in color families and bring broader insights to the meanings and consumer responses to color(s). Some of the insights I share are about trends and I give you guidelines on how to spot them.
Do you have an eye for spotting trends?
Here is an excerpt from the book.
“Spotting future trends is much like detective work. It’s not the one big ‘AHA’ that hits you but rather a string of clues that leads to the ultimate realization. It’s very important to view the big picture first-the macro level that precedes the micro.
Fashion is most often the forerunner to color trends, but one season of a “hot” color doesn’t do it. One or two seasons of a hot color is still a fad. But tracking a ‘new’ color for several seasons will tell you if it translates from fad to trend. Read the magazines or visit the websites that talk about trends. If a trend is growing, you will see it in more than one resource.”
That brings us to the May issue of Graphic Design USA (GDUSA). Graphic designers are “tuning in” to the trends. Some trends may start in fashion but as more people embrace these trends we will continue to see them in areas such as website design, interior design, typography, and graphic design as an important design principle.
What role does the color forecast play in your life? Does it inspire you to repaint your home? Do you invest in a key wardrobe piece for a season (or two)?