Upcoming In-Person Class!
November 13-16, 2022
Tuscon, AZ, USA
Don’t miss this unique chance for an in-person course with hands-on participation! I’m offering my color/design course for color professionals, or those that want to pursue a career as color consultants or simply want to expand their color knowledge. In this four-day course, we’ll cover:
- The Psychology of Color: Emotional aspects and effects. What is fact and what is fiction?
- Color Systems: The most utilized – where and why?
- Color Theory: The most pertinent, up-to-date information on time-tested concepts of color
- Consumer Color Preferences: Color word association studies. Context is everything
- Crossover Colors: The perennial core shades that are inspired by nature
- The How-to’s of Color Forecasting: Detecting trends
- The Business of Color: Practical and professional tips for color consultants
A certificate of completion is awarded to all course participants.
Leatrice “Lee” Eiseman
Director of the Eiseman Center for Color Information & Training
and Executive Director of the Pantone® Color Institute
Eiseman is a professional color specialist who is often called the international color guru. Her color expertise is recognized worldwide, particularly as executive director of the Pantone® Color Institute.
Lee has been widely quoted in many publications and recognized by Fortune Magazine and the Wall St. Journal as one of the most influential people in the world of color. She is the author of ten books on color.
Today, she is available as a corporate color consultant and a sought-after speaker. She also offers online courses on color theory and personal image color training.
Build your color IQ
Lee has made her expertise on color theory available as three self-paced online master courses.
About Lee
the International Color Guru
Lee Eiseman is a color specialist, author, educator, and speaker. She has used her extensive knowledge of color and her training in psychology to help companies [link to company page] make the best color choices for product development, brand imaging, interior/exterior design, fashion, and cosmetics, and more. Lee is also involved in color trend forecasting across multiple industries, including choosing the Pantone® Color of the Year.
The Pantone® Color of the Year
For over 20 years, Pantone®’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone® Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone®’s color experts, led by Lee, comb the world looking for new color influences in the world of art, entertainment, industry, technology, science, and travel.
Eiseman Color Blog
Color tidbits for your creative inspiration
Supporting Ukraine Through Color: Freedom Blue and Energizing Yellow
The two hues that are mesmerizing the world right now are the colors of the Ukrainian flag. Pantone has labeled them “Freedom Blue” and “Energizing Yellow”, a resounding [...]
Ask Lee! Questions about Color
This month, we thought it would be fun to share some of the typical questions about color that we get from our readers. Especially because, as color covers [...]
The Silent Salesperson
In one of my books, Pantone Guide to Communicating With Color, I referred to color as a “silent salesperson”. Even without the use of verbiage, color is known [...]
“Many art directors, students and design managers use Lee’s books for color design reference. Lee is one of the top color experts in the world.”
Color: Messages and Meanings – “The Best Color Guide! – This is a newer edition of a book we’ve had in our graphic design studio for several years. Even after 34 years in the business, sometimes you just need a kick in the pants to come up with a great color combo, and this book gives you countless ideas sorted by feel, emotion, application, etc. I’ve gotten to a point where it’s as important as a software manual when we get into a jam. Buy it!”
More Alive with Color – “The book is ALIVE with COLOR…just like YOU! What a great book…I couldn’t put it down…you have once again given us a great COLOR tool to use Everyday! Educational and Inspirational…as always! Keep up the good work…I hope our paths cross again this year!You’re the best! Your Colorful FAN!”