April 10, 2014
March 30th was the final day of the Emerald City Comicon. Comic books and pop culture were center stage for three full days. This event may not be for everyone but this show sells out year after year for all three days. The lure of actors, animation, art, gaming and color is something that spans many generations.
When it comes to studying trends there are at times clear and obvious areas to look to find trends. It is not always the obvious where a trend direction is found. The entertainment industry is a big contributor to driving trends. Movies are full of inspiration ranging from fashion, décor (set design) and even color trends. Sometimes the characters/actors themselves can be the object of desire. Ultimately, when all the components come together it makes movie magic. It is in all of those components where the inspiration, trend and the fan are found.
Mainstream acceptance of what was once considered “nerd culture” is bringing this vibrant palette into the limelight. For example, shows like the Big Bang Theory and The Walking Dead are great directional indicators for trends. The reach of comics goes beyond the obvious to aspirational, with shows like Project Runway’s, Under The Gunn with Tim Gunn, where designers are tasked with a Marvel challenge. The reach of this genre is vast.
Fashionweekdaily.com reports that “This July, a fashion show will be coming to San Diego’s Comic-Con for the first time. Officially called “The Her Universe Fashion Show” all submissions entered for consideration must be “Geek Couture” fashion, not a costume, and can be based on anything that is celebrated at Comic-Con.” One look at the Her Universe site and it is plain to see that this isn’t a concept, style, ideal or trend that will be disappearing any time soon.
Have you embraced you inner “geek” or “nerd” and joined in on the fun?