January 22, 2013
In business, you want to wear colors that make you feel confident, and confidence-building colors are those that make you look and feel your best. For that reason, I recommend wearing your Signature Colors-those that repeat, contrast, and/or enhance your personal coloring. In order to do that you must understand your personal Colortime.
Take a look at this Estee Lauder ad with its three wonderful examples of Colortime colorings, Sunset, Sunlight and Sunrise.
Based on these examples the Sunset’s Signature Colors (woman on the left) would be golden tawny tones like Camel or Cognac. A coral pink necklace will brighten your skin and add a great accent.
A sand-colored suit and a blue-green shirt to show off your eyes are Signature Colors for the Sunlight’s (woman in the middle). Add a touch of dusty rose to complement the skin and capitalize on your own coloring.
If you are a Sunrise Colortime your best Signature Colors are a Frost Gray suit with a Bonnie Blue shirt.
Experts tell us about the four-minute time barrier, a period during which initial human contact is established. If the initial reaction is negative, the eye and the mind start to wander elsewhere.
You never have another chance to make a first impression.
This information can be found in my book More Alive With Color.
Click the link below to see how the Wall Street Journal suggests you dress for success.