June 17, 2011

As some of you may (or may not) know, I am the director of the Eiseman Center for Color Information and Training and also the executive director of the Pantone Color Institute. In addition to reporting on color trends, I research the psychological aspects and consumer reaction to color and participate in the selection and naming of new Pantone colors. I was asked to participate in a video last month that was taped at Pantone headquarters.

The video is now appearing on the Pantone site as well as Women’s Wear Daily and Home Furnishings Now, plus many other sites, including that of designer Kate Spade.

Click on the following link to watch a group of Pantone experts, including myself, as we explain the rationale and dyeing process that goes into the manufacturing of the new colors.

[youtube http://www.youtube.com/watch?v=rHNrl_qLRkw&w=560&h=349]