What can a color consultant do for you or your business?
There are many aspects of business that are best handled by people with specific expertise. When legal advice is needed, an attorney is consulted. Qualified accountants best handle taxes. For marketing direction, meaningful research is important. And when statistics show that color is one of the major reasons for product purchase (more than 60%), the guidance of an appropriately educated professional color expert is invaluable.
Leatrice Eiseman and her associates can help you make the correct choices in colors that sell. As stated in her book, The Pantone® Guide to Communicating with Color, “The power that color wields is seen at every level of communication: in corporate identification, packaging, signage, advertising on television, billboards, in print media, on the computer, at point of purchase and in the product itself. Color is often called the ‘silent salesperson’ and in many cases must immediately create a brand identity and most importantly, help to make the sale. At the very least (as on a web page or in a print ad) it must create enough interest or curiosity to induce the would-be buyer to find out more about the product or service.”
Color within the business, retail or personal environment is also a critical factor in creating mood, image and a productive atmosphere that elicits a positive, favorable response.
Lee is the first person that many of the media, trade shows, design centers, manufacturers and designers turn to when they want to know more about color and consumer/client reactions to those colors. In addition, millions of people have read her books and interviews in many publications, both trade and consumer. Her book, Colors For Your Every Mood was chosen as a book of the month club selection and received an award form the Independent Book Publishers Association.
She has helped hundreds of businesses, from start-ups to Fortune 500′s, with their color decisions. Let her help you make the winning and profitable choices.
The Color Consulting Process
Who We’ve Helped
See a partial list of our clients over the years
Eiseman Color Blog
Color tidbits for your creative inspiration
Color Theory: After-Images and Color Balance
The term “after-image” describes an image that appears in the eyes after a period of exposure to the original image. They occur because photochemical activity in the retina [...]
The Colortime® System Explained
People will often ask about our online color/image training course and where the concepts originated. The following article will give you some background information on that basic concepts [...]
Get to know the color expert: Lee’s frequently asked interview questions
Ever wanted to get to know Lee a little better? Or wondered what a color expert does? Here are Lee's most-asked interview questions. When did you first realize [...]
“Connoisseurs around the world view Leatrice Eiseman as the pre-eminent expert in her field of color psychology. For years, Pantone has relied on her color knowledge and input for development of our products. I strongly recommend her book, The Pantone® Guide to Communicating with Color, to anyone interested in the most effective use of color and color combinations for maximum impact in the marketplace.”
“When Leatherman was faced with choosing color for its products, they called the best, Leatrice Eiseman, the executive director of the Pantone Color Institute and oft-described “color guru”. Utilizing Eiseman’s research on how color influences human thought processes, emotions and physical reactions, Leatherman settled on five colors, each based on its specific appeal to the type of person who would need a specific tool.Thank you so much for your contributions on this project. We were all pleased with your professionalism and appreciate your continued support of Leatherman.”