February 4, 2011

One of my favorite ways to “get” information is in an infographic. I enjoy the simple breakdown of thought with color and imagery. Does that mean I am simple? Whatever the case may be I never tire of looking at them especially when they are entertaining like the one I am sharing today which uses color psychology to show purchasing trends.

Why use such a medium to convey a message, you ask?

To quote Wikipedia “Today information graphics surround us in the media, in published works both pedestrian and scientific, in road signs and manuals. They illustrate information that would be unwieldy in text form, and act as a visual shorthand for everyday concepts such as stop and go.”